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I´m a Regional Creative Director for Mercedes-Benz Latin America. I focus on creative strategy and experience effectiveness. I´ve been four times a creative jury in creative festivals focusing on data and digital ideas. I´ve given talks to the national government, universities, agencies and international festivals about how creativity and UX/UI are changing the world. I´ve been in creative festivals with Recognitions at Cannes (2018), Festival el Dorado (2019), Lurzer´s Archive (2018), Effies (2015,16,17) and Ojo de Ibearoamérica (2013). I´ve been in agencies like Grey London, McCann, Ogilvy, Leo Burnett, Proximity BBDO and now in Leo Burnett for a second season.

I believe in automated-passion and human kindness are key for great leadership. I’m responsible for 15 people in my team where I work remotely with art directors, copywriters, UX/UI designers, project managers, ECD and CCO.

I’m a techy guy, if there’s an Android event, I’ll be there. Also I have a Dachshund called Skewer, I have a personal project with him where he travels around the world and beyond through compositions that has been featured in New York Festivals. Check him out:


  • Junior Art Director - Grey London, 2013
  • Web designer - McCann Erickson Colombia, 2014
  • Art Director - Ogilvy Colombia, 2015-2016
  • Digital Team Leader - Leo Burnett Colombia, 2017-2018
  • Creative Director - Proximity Colombia, 2018-2019
  • Regional Creative Director - Leo Burnet 2019-

Jury member

  • Data Jury - ANA International ECHO Awards 2021.
  • Grand Creative Jury - Lisbon International Advertising Festival 2020.
  • Creative Jury - New York Festivals 2020.
  • Creative Data Jury - White Square International Festival 2020.
  • Creative Jury - Mobius Awards International Advertising Festival 2020.


  • UX/UI Principles: How to start my business digitally. Colombian National Government.(Colombia-2020).
  • Keep it Human in Digital times. White Square International Festival. (Belarus-2020).
  • Creativity: Curiosity as a discipline. ECCI University (Colombia-2020).
  • Creativity: Curiosity as a discipline. Arts and Letters University (Colombia-2020).


  • Buckingham High School - Bogotá, Colombia.
  • Creative Advertising, Escuela Superior de Creativos Publicitarios (Creative Ad School) - Buenos Aires - Argentina 2009.
  • Bachelor in Advertising & Marketing, Universidad Jorge Tadeo Lozano- Bogotá Colombia, 2009-2012.
  • Master of Arts with distinction - Creative Advertising, Falmouth University, Falmouth-London, United Kingdom, 2012-2013.


  • Leadership.
  • Art Direction and Design.
  • Close client relations.
  • Creative thinking.
  • UX/UI
  • Adobe Creative Suite CC.
  • Keynote Master.
  • Social Media Creative Strategy.
  • Strategy Growth.


  • Spanish: Native
  • English: 100%

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