Santiago Losada is an award-winning Creative Director, strategic design leader, and recognized global expert in digital creativity. With more than a decade of experience working across major international markets—including the United States, Europe, and Latin America—Santiago has built a career defined by extraordinary ability, measurable impact, and sustained recognition from the world’s leading creative institutions.

Santiago currently serves as a Creative Manager and Creative Director at Monks, where he leads large-scale design systems and creative strategy for major U.S. clients, including Fortune-level organizations. His leadership shapes nationwide digital platforms and integrated brand experiences across thousands of touchpoints in the U.S. market. His expertise in AI-driven creativity, strategic design, and emotionally intelligent leadership positions him as a key creative voice in the contemporary global landscape.

Throughout his career, Santiago has held creative leadership roles at world-renowned networks such as Grey London, McCann, Ogilvy, Leo Burnett, and Proximity BBDO, directing high-impact campaigns for multinational brands including Mercedes-Benz, AB InBev / Corona, and other leading global organizations. His award-winning work—including the Mercedes-Benz Online Showroom and Corona Paradise Advisor—has been recognized internationally for excellence in creativity, strategy, and innovation.

As a globally recognized authority in the advertising industry, Santiago has been selected 15 times as a jury member for prestigious international festivals across North America, South America, Europe, and Asia. He is an Executive Member of the International Academy of Digital Arts and Sciences (IADAS)—one of the few Colombians ever appointed to this renowned institution, which includes Internet pioneers, groundbreaking technologists, and leading creative innovators. His expert judgment is sought by the Webby Awards, Lovie Awards, Anthem Awards, New York Festivals, Lisbon Advertising Festivals Group, ECHO Awards, El Sol (Spain), and Luum Awards (Switzerland).

Santiago is also a published thought leader, with articles featured in Little Black Book Online (UK), Epica Awards (Europe), New York Festivals (USA), and The Webby Awards (USA). His insights on creativity, AI, leadership, and emotional intelligence have reached audiences across Asia, Europe, and the Americas, strengthening his global influence.

As an expert creative leader, Santiago combines strategic vision, innovative design, and high-performance team leadership to build creative systems that deliver cultural and economic impact. His work reflects a commitment to excellence, global collaboration, and the evolution of digital creativity.